Alex Mckelvey
Creative Lead
At Forma Studio, we craft brand identities that do more than impress—we create identities that increase revenue, drive engagement, and establish authority. Here’s what every startup needs to get it right from day one:
1. A Logo That Works Harder Than You Think
Your logo isn’t just a design—it’s your first sales tool. A strong logo should:
💢 Be Instantly Recognizable – Your audience should know it’s you at a glance.
💢 Communicate Your Brand’s Personality – Modern, disruptive, luxurious? Your logo should reflect it.
💢 Be Designed for Versatility – Works seamlessly across websites, packaging, social media, and more.
How Forma Helps: We create logos that aren’t just beautiful—they’re built for impact. Every detail is designed to reinforce trust, credibility, and brand recognition.
2. A Color Palette That Sells
Colors are more than aesthetics—they influence how customers perceive your brand. Luxury brands use deep, rich tones. Tech startups lean into clean, minimalist shades. Your colors should:
💢 Trigger the right emotional response – Do you want to be seen as innovative, premium, or approachable?
💢 Ensure brand consistency – The right palette makes your brand instantly identifiable.
💢 Work across all platforms – Print, digital, social—you need colors that perform everywhere.
How Forma Helps: We don’t just pick colors—we create a strategic color system that strengthens your brand identity and attracts the right customers.
3. Typography That Speaks Before You Do
The right font tells your brand story before a single word is read. A high-growth brand needs:
💢 Distinctive yet readable typography – Fonts that make an impression while remaining accessible.
💢 Hierarchy for clarity – A structured system that guides the reader effortlessly.
💢 Cohesion across platforms – Your website, packaging, and social media should feel seamless.
How Forma Helps: We curate typography that aligns with your brand’s tone—whether it’s bold and disruptive or refined and timeless.
4. Messaging That Converts, Not Just Communicates
If your brand message isn’t crystal clear, you’re losing potential customers. Every high-performing startup has:
💢 A Strong Brand Positioning Statement – What makes you different, and why should people care?
💢 A Defined Tone of Voice – Bold? Playful? Professional? Your messaging should be unmistakably YOU.
💢 Consistent Messaging Across Platforms – Customers should experience the same brand personality everywhere.
How Forma Helps: We craft brand messaging that resonates, sells, and sticks—helping you attract and retain the right audience.
5. A Brand System That Scales
A great brand identity isn’t just about launch—it’s about long-term growth. Without clear guidelines, your brand risks becoming inconsistent and forgettable. You need:
💢 Brand Guidelines That Ensure Consistency – A clear rulebook for design, voice, and identity.
💢 A Scalable Identity System – One that evolves as your startup grows.
💢 Seamless Application Across Digital & Print – Your brand should feel the same everywhere.
How Forma Helps: We create comprehensive brand systems that keep your startup looking polished, professional, and high-impact—no matter how fast you scale.
Your Brand Identity Is More Than a Logo—It’s a Growth Strategy
Your startup’s brand isn’t just how it looks—it’s how it sells, how it’s perceived, and how it competes. At Forma Studio, we don’t do surface-level branding. We build strategic brand identities that drive recognition, revenue, and real business growth.
